AI data precision made possible by people .

Sama annotates data to make it AI ready for the models used by the world’s most famous brands. And for ultra-precise data applications, it’s Sama data craftspeople that make sure the data is relevant and properly annotated to bring dimension and precision to AI models.

IDEA
We craft data certainty.

DESIGN STRATEGY
Precisely drawing visual shapes over 2D and 3D imagery, is a large part of how data is annotated. The beauty of shape, form and putting structure to the invisible is what the Sama design system is rooted in. Using an infinitley combinable series of shapes and gradients creates endless approaches for content uses. Editorial approaches happen when the shapes are combined with imagery. The main point of achievement is delivering a sense of precision, craft and originality by bringing to the foreground the craft and humanity behind the brand. I additionally worked with marketing and design partners bringing everyone onboard to the new brand and helping to define its use.

Brand Workshops / Brand Strategy / Branding and Identity / Creative Direction / Art Direction